
With the excuse of going to buy a pair of waterproof boots for our upcoming trip to Quebec City this weekend my sis and I headed out to Yorkdale Mall yesterday afternoon. The good news is she managed to find a pair of fur-trimmed Sorels. The bad news is, that's not all we managed to find.
We were ostensibly on our way to Starbucks, which you can conveniently only get to by passing H&M, when the $9.95 rack baited us in, which it always does. The great thing about H&M is that it's so super cheap it eliminates all the usual guilt and anxiety that normally ensues after and/or during a shopping spree. Like two kids in a candy store, my sis and I happily danced down the isles, ladening our arms with clothes until the hangers dug deep into our skin! Masochism at its best! Emerging from the change room we both exclaimed in unison: "I'll take everything!" (OK, we didn't really do that, but a little fictive bravado never hurt anybody). Here's what I copped:
Knitted cotton bolero, $34.95

Perfect fit, stretchy cotton tank, $17.95 (a bit steep but worth it)
Everything I've said thus far about H&M is blatantly obvious and probably why its gimmick works so well. There's another quality however that makes H&M indispensable to eurotrash: H&M is the accessory to the accessory. Allow me to explain. Like my girl at Life is Glossy said the other day, The Blonde Salad secret is out! But we can learn a thing or two from our dear Chiara no matter how famous she gets:
super expensive accessories + super cheap clothes = super eurotrash style
It's like dressing in reverse; first you start off by picking your bag and shoes as the main, designer pieces, then you add on a t-shirt or a trendy floral skirt. I remember when I purchased my first Gucci bag, I couldn't wear it with anything because it trumped all my outfits - it was never a finishing touch; it was a bloody coup de grace!
So we learn. The only way to pull off an amazing outfit without looking too designer-designer is to accessorize with brands like H&M, Zara, Topshop, Forever XXI, etc., and build around staple pieces like a Balenciaga bag, YSL shoes and maybe someday soon, a Hermes belt ;)





Make no mistake though, for the rest of us eurotrash the HBF is serious business.